If a person is told you to “move your big toe” and you do, the accomplishment of this  task  is made possible by a series of nerve impulses that travel through the brain, down the spinal cord to the toe. The smooth functioning of these electrical transmissions of our nervous system is highly dependent on water

Water is important to many bodily functions, such as regulating temperature, transporting nutrients and oxygen to the blood, removing waste, and lubricating joints.  Dehydration can be a serious issue.  Everyday our bodies lose water through sweating, exhaling, urination and bowel movements.  This water needs to be replaced. (more…)

I’m a sports fan.  A watcher.  I especially like soccer (go Sounders!).  Basketball can be a lot of fun too.  Sometimes when you watch sports you can sometimes feel your body want to make some of the moves the athletes do.

The commercials that are shown on television during sports events  often advertise food linked to lethargy and weight problems.  Not food that will make you look like Sporty Spice.  We see pictures of stacks of pancakes smothered in whipped cream and sugary syrups, triple cheese pizzas with cheap meat swimming in the melted goo.  Free delivery, free cheesy sticks to go with your cheesy pizzas if you order two.  eat more.  EAT MORE!  And these commercials are sandwiched between ads that show fabulously cut athletes performing amazing feats in their Nike shoes.  Followed by an ad promoting the reality TV show The Biggest Loser.

Clear directives (Imagine being an elite athlete.  Eat tantalizing food that causes fatigue and weight gain.  Be thin and muscular.) that coincide but can’t truly co-exist.

What messages do you derive from 2-3 hours of TV sports with food ads?  Does it make you hungry?  Angry?  Both?  Do you just ignore the ads?  What about kids that watch sports? Do they see the paradox?